RSS is nothing to look at. Really. It's a file format that a website or web service uses to make a summary of content items available to the world. Think of it like a listing of upcoming programs on your cable or satellite service. It doesn't communicate the full plot of the program, just enough to hopefully make you want to tune in. RSS is like that. A website will make available an RSS-formatted listing of recent articles with a brief summary of each, hopefully enough to make you want to read more. RSS stands for Really Simple Syndication. Syndication is making the content of your site easily available to any other site in the world. But just like syndicated newspaper columns, just because you publish it, it doesn't mean that anyone will actually pick it up and read it. That's where you have to write compelling text. RSS just deals with the mechanics of passing summaries out to whoever asks.